The opening of the 32nd exhibition of the UFRAD Franchising Association, Franchise Istanbul Expo Fair, organized in collaboration with TÜYAP, took place at the TÜYAP Fair and Congress Center. The fair featured participants from investors from Azerbaijan, Uzbekistan, Iran, and 60 other countries, along with international franchise associations.

Organized in partnership with TÜYAP, a strong leader in the industry, the fair showcased successful, active, and dynamic brands. With franchise systems, the fair presented unique and different flavors from food brands that are results of Turkey’s rich history and cuisine. Additionally, prominent real estate and property consultancy brands, in proportion to Turkey’s large construction sector, were recognized. Many individuals admired the high-quality services provided in the education sector. Within this context, domestic and national software and digital innovations were acknowledged, bringing together franchise brands from different sectors.

On the first day of the Franchise Istanbul Expo Fair, a collaboration protocol was signed with the Iran Franchising Association by UFRAD Franchising Association.

During the opening speech at the fair held at the TÜYAP Fair and Congress Center, UFRAD President Assoc. Prof. Mustafa Aydın emphasized the importance of branding and warned, “If we do not create our own brands and ensure the global growth of the brands we create, we will be condemned to be dominated by international and well-known brands.”