The webinar titled “Investment Opportunities and Franchise Sector in Germany” was organized in cooperation with the Reliable Product Platform, UFRAD Franchising Association and Franchise Expo Germany.
In the webinar chaired by Prof. Dr. Mustafa Aydın, it was emphasized that Germany is the largest and most stable franchise market in Europe with more than 1,000 brands, 140 thousand businesses and an annual volume exceeding 135 billion Euros. In order for Turkish brands to gain more recognition on a global scale, effective use of the franchise system and strategies for expansion to international markets were discussed.
Prof. Dr. Mustafa Aydın, President of UFRAD, thanked all industry representatives who participated in the webinar and stated that efforts will continue with determination to further strengthen the Turkish franchise ecosystem in the global arena.
