The UFRAD Strategic Plan Workshop, organized by the UFRAD Franchising Association to address current issues in the sector, discuss solutions, and create a strategic roadmap for the future, was held under the leadership of UFRAD President Prof. Dr. Mustafa Aydın and hosted by Istanbul Aydın University.

Before the workshop, a committee meeting with moderators was held to evaluate the day’s program in detail, and final preparations were made to ensure that the sessions would be productive and goal-oriented. An innovative and solution-focused program was created to address the sector’s dynamics in the best possible way.

In his opening speech, UFRAD President Prof. Dr. Mustafa Aydın highlighted the place and importance of the franchising sector in the national economy. Sharing the main objectives of the workshop, Aydın emphasized the significance of critical topics for the sector, such as expansion into global markets, digitalization, sustainability, proper brand positioning, and effective management of legal processes.

Throughout the workshop, experts from the sector, academics, and stakeholders engaged in intensive and productive exchanges of ideas. In each session, the current state of the franchising sector, challenges faced, and future opportunities were discussed in depth. The sharing of sectoral experiences and the proposals formed through different perspectives were seen as an important step toward making the franchising sector more sustainable and competitive.