The opening of the Franchise Istanbul Expo, organized in cooperation with TÜYAP and marking the 34th fair of the UFRAD Franchising Association, was held at the TÜYAP Fair and Congress Center with strong participation.
The event brought together investors, brand representatives, and franchise associations from Europe, the Middle East, North Africa, as well as Uzbekistan and Kazakhstan.
The fair featured successful, active, and dynamic brands from various sectors.
Delivering the opening speech, Prof. Dr. Mustafa Aydın, President of the Board of the National Franchise Association (UFRAD), emphasized the importance of branding.
