UFRAD Franchise Association organized the first Board of Directors Meeting of 2025 at Hilltown Shopping Mall Rilly Brasserie, hosted by Board Member and Gönül Kahvesi CEO Kemal Yardımcı.
At the meeting, held with the participation of Prof. Dr. Mustafa Aydın, the performance of the franchise sector in 2024 was evaluated in detail, while strategic plans were made on the targets for 2025. Road maps for developing markets, projects to support members’ national and international growth processes, and steps that will contribute to the sustainable development of the franchise ecosystem were discussed.
In addition, the preparation process of Franchise Istanbul Expo 2025, the new opportunities it will offer to the sector and the advantages it will provide for the participating companies were evaluated in a comprehensive perspective.
After the Board meeting, UFRAD members came together at the Round Table Meeting. In this session, with the participation of leading brand representatives of the franchise sector, the national and global development of the franchise system, strategies for entering growing markets, digital transformation processes and innovative approaches were discussed. Information about Franchise Istanbul Expo 2025, one of UFRAD’s vision projects, was provided, valuable opinions were exchanged on collaborations and exhibition events that will increase international participation, and the steps to be taken for the strong growth of the franchise ecosystem and its expansion to wider markets with sustainable business models were consistently highlighted.
