With the participation of H.E. Prof. Dr. Ömer Bolat, Minister of Trade of the Republic of Türkiye, TİM President Mustafa Gültepe, and leading sector representatives shaping Türkiye’s national branding vision, the opening of the TURQUALITY Vision Meeting and Branding Conference was held.

The event reviewed the twenty-year journey of the branding support program and addressed success stories that have contributed to Türkiye’s global brand vision. Comprehensive evaluations were made on strategies to enhance the global competitiveness of knowledge-intensive sectors, particularly service exports, education, healthcare, design, and creative industries.

Prof. Dr. Mustafa Aydın expressed his gratitude, first and foremost to Minister of Trade Prof. Dr. Ömer Bolat, to TİM President Mustafa Gültepe, and to all stakeholders contributing to this important journey. He emphasized that the TURQUALITY champions advancing Türkiye’s brand strength make significant contributions to the nation’s global competitiveness vision.

During the conference, Istanbul Aydın University was granted an award in the TURQUALITY Champions category as the higher education institution achieving the highest level of service exports in Türkiye. Expressing that the university received this success with great pride, honor, and responsibility, Prof. Dr. Mustafa Aydın underlined that the award stands as a concrete reflection of the commitment, vision, and determination of the Aydın family striving toward the ideal of ‘a stronger and more advanced university.’